New Digital Channels Take Off for the WFHR

 
 
wfhr patch.jpg
 
 

SItuation

the 555th fighter squadron - colloquially known as the “World Famous, highly-respected triple nickel - is an elite community with specific communication needs. After learning of my past experience, squadron leadership approached me for help developing a strategy and activation plan for how to connect Wfhr members with important, timely, often highly-sensitive information.

actions

developed ecosystem of digital platforms and resources to connect with two specific audiences: current squadron members and newcomers to aviano.

WFHR Ecosystem.png

guiding principles:

  • CENTRALIZED RESOURCES

  • USER-FRIENDLY/MOBILE

  • CLOSED COMMUNITY: TARGETED INFORMATION, PRIVACY

  • COLLABORATIVE

  • SUSTAINABLE

channels launched:

  • wfhr website: utilizing squarespace, i developed the wireframes, information architecture and all of the content for a new nickel website. it became the centralized resource for the community.

  • google drive: for digital asset management, shared calendars and important resources for the pcs abroad, a google drive for business was stood up. this was primarily leveraged by leadership and was fully integrated into the website.

results

an integrated ecosystem of digital touchpoints and resources were launched and heavily utilized by all members of the squadron family. it was incredibly valuable to the spouse community while the pilots were deployed for 7 months.

this approach, and the platforms and process developed to support it, was shared as best practice to several other af squadrons.

an editorial team of 10 spouses and pilots contributed regular updates to the travel and history section of the website, and repeat visitors increased every month from August 2017 through july 2018

 
555th Fighter SquadronBecky SkavdalWeb Design, User Experience, Communications, Strategy