Launching a New Product with Culinary Start-Up Tastemade
to launch a new product variant of stella artois, a hard belgian cidre i forged a new partnership with food content start-up tastemade, now a full-fledged video platform offering travel and culinary content across numerous OTT and digital channels.
at the time, this was a new foray into episodic video content for ABI and the first of several successful partnerships with tastemade.
to help cidre reach a younger audience of influetial food enthusiasts in key markets, An integrated branded content series called “Coastal” featured up-and-coming chef Byron Talbott as he traveled up and down the coasts, meeting with local chefs and developing recipes to cook and pair with Stella Artois cidre.
“Coastal” trailer