Setting the Bar for Beer Content with ABI’s First Influencer Partnerships
It seems so minor now given how the role of influencers has fundamentally changed content marketing, but in 2012 it was a breakthrough idea at ABI.
Having been an early-adopter of instagram (also sounds ridiculous to say), i observed the quality of visual content being produced on that platform and a disparity between what we were generating as a brand.
also, i think they both only charged us like $5K in exchange for dozens of images, hosted influencers events and distribution across all of their digital networks. those were the days!
alice gao
photographer and blogger alice gao hosted a cidre dinner party (at our behest) for herself and a few close friends. oysters, apple crumb cake and beautiful nyc backdrops set the stage for a perfect evening. have a look at both her #cidresilvousplait blog entries here and here, as well as her gorgeous instagram account here.
nicole franzen (aspen classic)
Stella Artois is a product of one of the world's most vibrant and diverse beer cultures. In Belgium, beer is featured at nearly every course, including dessert. This year, the Belgian brand's food pairing expertise will be on display at the Aspen Food & Wine Classic, where four lifestyle photographers were on-site produce content for a new Food & Wine Tumblr initiative cuisine a la biere. One of the four, Nicole Franzen, is an acclaimed photographer based in Brooklyn who specializes in gorgeous still life images. Franzen has been commissioned by Stella Artois to capture the festival through her creative lens. All images will be posted to both the Food & Wine Tumblr as well as the bloggers' own outlets.
chris ozer
