Connecting Digital & Retail to Score Sales
A classic chocolate treat gets a game-day makeover.
In anticipation of the "Big Game" being held in San Francisco, we shot a video of our Ghirardelli Chocolatiers creating their signature Football Dipped Strawberries to share in the weeks prior. This was already a popular recipe, but the timing, format and distribution of the new video resulted not only in record-breaking engagement, but also drove customers to visit the store and generated thousands of dollars in sales.
A true first for GCC.