Reaching Millions: Pinterest Strategy, Analytics & Activation
situation
1.GROW FOLLOWERS (+ VIEWERS)
2.DRIVE PP.COM TRAFFIC
3.BUILD BRAND EQUITY
Action
passion passport, a travel content/media company based in new york, hired me to reinvigorate their digital marketing programming, with an emphasis on analytics, channel strategy and xyz.
results
in less than 1 year, my oversight has expanded the brand’s social reach by over 200% and increased community growth by over 70%.









